Profit vs. Hype: What Belongs on Your Shelves? Insights from Operators Who Know What Sells
Every dispensary wants to carry the hottest products, but what actually drives sales and maximizes margins? Are high-end concentrates like rosin and dabs worth the shelf space, or are pre-rolls and edibles still the kings of retail? This panel dives into real sales data, regional preferences, and product mix strategies to help retailers optimize their assortment, margins, and inventory allocation for both East and West Coast markets.
“You’ve had success in Oregon, one of the most mature and price-pressured cannabis markets. Now you’ve entered New York—new coast, new rules, new consumer. What adjustments have you had to make to your product or messaging to resonate in such a different landscape?”
“Without owning stores, you’re still responsible for driving pull-through. How are you supporting those 50 New York retailers to make sure your product doesn’t just sit on the shelf—but actually moves?”
